BRANDING

Branding is more than just a look or a logo. It has come to signify the emotional “gut feeling” customers

have towards a company.

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Successful brands are built on a unique point of differentiation that is strongest when reinforced by all elements of the guest experience. Whether the goal is to develop an entirely new restaurant brand, increase sales and profitability or maximize marketing opportunities, it is Kode’s mission to translate the brand positioning across a concept’s food, beverage, facility and service strategies.

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Kode can work closely with a client’s agency and designer or can provide seasoned experts to create and manage the brand’s execution in the following ways:

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Brand Identity (Logos, Colour Palette, Typography, Signage, Brand Style Guide)
Identification of Core Values
Brand Discovery (Setting the Vision, Articulating the Values, Defining the Culture)
Brand Strategy (Positioning, Brand Story, Naming Systems)
Brand Experience (Website, Collateral, Guest Experience)

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Let us know how you would like to make an impact with unique branding, and our consultants will get back to you with a personalized concept.

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