CONCEPT CUSTODIANSHIP

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For clients that don’t require a full turnkey solution, we offer the following components as separate project based deliverables to ensure commitment and follow-through on the Concept Blueprint.

 

Pre-Concept Development – Including general space planning

Concept Development – Including floor plan, flow, kitchen design, capacity guide

Interior Design Management

Brand Design

Marketing Management

Menu Development and Management

 

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BRAND DESIGN

 

This is where we work with our Art Director and his team or with a client appointed Creative Agency to ensure the delivery of the following within 3 months:

 

Brand logomark artwork

Brand Guidelines

Colour Palate

Look and Feel of complete package of collateral, signage, marketing and digital material

Photography Style

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MARKETING MANAGEMENT

 

This is where we develop a full Marketing Strategy including a pre-launch, launch and post-launch communications and activations program... This includes PR/Social Media agency tendering and management and oversight.

 

DELIVERABLES

Marketing Strategy

Activation Programme

Agency Tendering and Oversight

Marketing Management

 

 

MENU DEVELOPMENT AND MANAGEMENT

 

This is where we work to with the chef consultant or the client appointed chef to deliver the following, starting from the point of chef or chef consultant hire, for a period of 3 months.

 

Menu briefing

Menu architecture

Menu crafting

Menu tastings and feedback

Final menu

Menu engineering (product costs, prices)

Presentation style and photography

 

DELIVERABLES

Digital Presentation of Menu

Actual Menu Architecture

Cost Matrix